Red Bird 828
- 5% of the sale of each Red Bird 828 will be donated to the charity of choice at the end of the year. The 2020 charity is the Equal Justice Initiative.
- The Eye Institute is standing with the human race for equality for all. So, in solidarity and with great pride, we've added the Red Bird 828 frame line to our brand. As the 57th anniversary of the historic March in Washington approaches (August 28, 1963), we decided it would be meaningful to honor the legacy of those who fought for equality. The ones that knew they may not see the equality they sought but were still determined to pave the way for future generations. Our TEIm solutes them and honors their work. And that's what RedBird 828 is meant to commemorate; our sincerest and eternal gratitude for those that came before us. However, we must all take action for equality so in addition, we'll be donating a portion of every RedBird 828 sale to The Equal Justice Initiative. We're excited to partner and stand with YOU!
- Medium 50-20